Multiple brands, one account.

What is a brand?

A brand groups assistants, knowledge, channels and billing under one identity. Each brand has its own logo, accent color, languages and embed snippets. Switch between brands from the dashboard's top-left brand switcher.

When to add a brand

Add a separate brand whenever the new business has:

• a different domain or audience (e.g. a B2B sister product),
• a different language mix (e.g. a Maghreb-only spin-off),
• or different legal entities for billing.

Creating a brand

Open the brand switcher and click Add brand. Fill the same form as the first brand (name, URL, voice, primary language). The new brand starts with zero assistants — create the first one as you would on the main brand.

Switching brands

Use the top-left brand switcher. The whole dashboard re-renders for the selected brand: assistants, knowledge, conversations, billing — all scoped. Single-brand accounts see only one entry and no switcher.

Billing

Each brand has its own subscription. The Pro tier includes 3 brands; Scale includes 10. Add more from Account → Billing → Brands. The included assistants pool is per-brand, not shared across brands.